Wildwoven is a narrative commerce experiment disguised as a children’s lifestyle brand.
It explores how story, sustainability, and system design can coexist — transforming imaginative worlds into tangible products families actually love.

As founder and creative director, Laura designed every layer: the brand identity, licensed partnerships, and the operational architecture that powers its growth. Custom Shopify automations, preorder flows, and inventory tools were developed in-house — turning creative storytelling into a scalable business system.

Highlights:

- Licensed partnerships with Middle-earth Enterprises, PBS Kids, and Penguin Random House

- Proprietary Shopify apps for preorder logic, SKU allocation, and fulfillment routing

- Grew to seven-figure annual revenue through organic community engagement