Waterwitch operates as both a personal studio and a proving ground — developing original IP, experimental software, and collaborative design work across storytelling, commerce, and AI. Our focus is on ideas that blend aesthetic craft, technical rigor, and emotional intelligence.

Founded by Laura Alexander Wittig, Waterwitch builds ideas that live at the intersection of imagination and intelligent design — crafting stories, systems, and tools that honor both the human hand and the algorithmic mind. We believe AI can deepen, not diminish, our collective creativity.

We collaborate with founders, researchers, and creative technologists who share a curiosity about what it means to make things that *feel alive*.