Brightly began as a podcast and evolved into a global sustainability platform with over three million monthly impressions — powered entirely by organic growth. Selected for Snap’s inaugural accelerator, Laura transformed the show’s loyal audience into a thriving digital ecosystem that blended storytelling, community, and commerce.

As Co-Founder and Head of Product, she designed feedback loops that turned engagement into retention, and retention into advocacy — all without paid acquisition. Her work included building the Brightly Impact Index, leading cross-platform product strategy, and scaling an authentic brand that made sustainability mainstream.

Highlights:

Scaled to 3M+ monthly impressions through organic and viral community loops

Selected for Snap’s inaugural Accelerator for Creators

Created the Brightly Impact Index to quantify sustainable behavior change

Featured by Apple Podcasts, The Guardian, and more